How These 7 Horror Films Pushed the Boundaries of Movie Marketing

From Psycho to The Conjuring, there are some inventive efforts

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In the underappreciated 1993 movie Matinee, John Goodman plays a producer of B-grade horror movies with a penchant for the theatrical. Set in 1962, he’s out to promote his new film Mant, about a man who turns into an ant after being exposed to radiation. Goodman’s character touts the movie as being presented in “Atomo-Vision and Rumble-rama,” heightening the moviegoing experience. 

While Mant isn’t a real movie, it’s indicative of the kind of horror movie that reflected the atomic fears of the time.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in