How These 3 Skincare Brands Are Refocusing the Industry Around Self-Care

Making facials faster and more affordable with better branding

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A trip to the spa is many things—relaxing and rejuvenating, but also expensive and time-consuming. A number of new skincare concepts want to remedy this.

Over the past half-decade, disruptors like Glowbar, Heyday and Skin Laundry have all opened their doors, first in New York and later expanding to cities like Los Angeles, Miami and Phoenix. These places offer a faster, more affordable facial alternative, and with these shorter times come lower price tags than those usually associated with facials, which can run well over $100 at a spa.

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This story first appeared in the Sept. 2, 2019, issue of Adweek magazine. Click here to subscribe.