Super Bowl

How These 2 Brands Used the Super Bowl Spot to Highlight Their Anniversaries

Opinion: Both New York Life and Snickers tied their ads to how long the companies have been around

Snickers created the world's largest candy bar for its 90th anniversary while New York Life made a Super Bowl spot for the first time in 30 years.Snickers, New York Life

By Julia Hammond

February 4, 2020

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The Super Bowl is an advertiser’s ultimate gamble. Expectations of creativity and craft are high, and frankly, it’s the one time of year when people aren’t actively trying to avoid the advertisements.

Julia Hammond

Julia Hammond joined Deloitte Digital in 2019 to open the Chicago office of their creative agency Heat and lead the new business and marketing teams across the agency network’s four offices nationwide.

Super Bowl

How These 2 Brands Used the Super Bowl Spot to Highlight Their Anniversaries

Opinion: Both New York Life and Snickers tied their ads to how long the companies have been around

Julia Hammond

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Julia Hammond