How the Zero-Waste Movement Is Changing the Way Companies Do Business

From retailers to restaurants, trash talk is all the rage

An illustration of a person driving a bike, someone holding up a big toothbrush and someone carrying a box
Environmental sustainability is a factor for 53% of Americans when making a product purchase decision. Veronica Cerri for Adweek

The zero-waste movement is far from new. For the past decade, environmentally conscious proponents have been advocating for a lifestyle in which the aim is literally to produce little to no waste. But there are clear signs the movement is gaining serious traction among consumers at large.

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This story first appeared in the March 2, 2020, issue of Brandweek magazine. Click here to subscribe.
@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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