The zero-waste movement is far from new. For the past decade, environmentally conscious proponents have been advocating for a lifestyle in which the aim is literally to produce little to no waste. But there are clear signs the movement is gaining serious traction among consumers at large.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
This story first appeared in the March 2, 2020, issue of Brandweek magazine. Click here to subscribe.
