How AstroTurf, the Original Fake Grass, Became an NFL Darling

When it debuted in 1965, praise wasn't universal

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Thanks to those pricey commercial spots, the Super Bowl is nearly as famous for hosting brands as football teams. But there’s one brand that the big game—that professional football, period—has planted so deeply in the national consciousness that millions of Americans know it, even though they don’t own it and it’s not for sale in stores.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.