How the North American International Auto Show Reinvents Itself for a New Decade

The influential auto event attempts to remain relevant as the industry experiences a decline

an suv onstage coming through a wall of water
The North American International Auto Show had 30 new vehicle announcements in 2019, compared with more than 60 in 2018. Courtesy of NAIAS

The North American International Auto Show (NAIAS) in Detroit has been a launching pad for automakers to announce new vehicles and product innovations for more than three decades. But recently, the influential auto industry event, known for kicking off the global show circuit every January, has seen a slowdown in engagement.

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ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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