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The North American International Auto Show (NAIAS) in Detroit has been a launching pad for automakers to announce new vehicles and product innovations for more than three decades. But recently, the influential auto industry event, known for kicking off the global show circuit every January, has seen a slowdown in engagement.
In 2019, the show had 30 new car reveals, compared to 69 in 2018. Last year’s show also saw a 5% decrease in attendance, with 774,179 ticketed attendees compared to 809,161 in 2018.