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In Adweek’s new weekly video series, Social Confidential, Adweek’s social media editors take a look behind the logo to find out who’s tweeting, posting and sharing from major brands.
For the first episode, Adweek audience engagement editor Jess Zafarris spoke with Pearl Gabel and Megan Coyne, who have made national headlines for the fun and irreverent way they run the official Twitter accounts for the New Jersey state government (@NJGov) and Gov. Phil Murphy (@GovMurphy). Gabel is the digital director for the state of New Jersey, and Coyne is the digital assistant for Murphy.
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