Big Jersey Energy: How the NJ Government Twitter Account Became the Sheriff of Pandemic Safety

Behind the scenes with the people who tweet for the state

On Social Confidential, Adweek spoke with Megan Coyne (l.) and Pearl Gabel, who run the official Twitter accounts for the New Jersey state government. Adweek

In Adweek’s new weekly video series, Social Confidential, Adweek’s social media editors take a look behind the logo to find out who’s tweeting, posting and sharing from major brands. 

@JessZafarris Jess Zafarris is an audience engagement editor at Adweek.