How the NFL Competes for—and Wins Over—Younger Fans' Attention

The league’s strategy includes transforming its players into influencers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In the age of Pinterest, Pornhub and Disney+, the National Football League isn’t merely competing against other sports leagues—it’s up against anything and everything that’s vying for time.

“We got to fight for attention,” Tim Ellis, the NFL’s chief marketing officer, said. “We got to fight all the media companies, all the entertainment companies, in order to get that mindshare and to get that share of wallet.”

At the Brandweek Sports Marketing Summit, held virtually, Ellis discussed the NFL’s strategy to win over the next generation of fans.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in