How the New Mini Cooper Uniquely Took Over a B8ta Store

The automaker's first electric car is available in March 2020

It’s been a busy year for b8ta, the retail shop and retail-as-a-service platform.

It’s worked with Macy’s, received two rounds of funding and rolled out Forum, a fashion and lifestyle version of its namesake store concept, all while expanding b8ta stores domestically and internationally.

In October, b8ta opened a new store in San Francisco’s Mission Bay neighborhood with a unique immersive retail experience dedicated to the Mini Cooper SE.

As part of the Mini Cooper SE’s planned rollout in March 2020, b8ta has an actual car in the store, complete with digital screens and other installations to educate customers on Mini USA’s first electric car.

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