How the New Era of Marketing Is Shepherded In as Digital and OOH Collide

With it, new opportunities will emerge

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If you’ve read Stephen Hawking’s A Brief History of Time, the “singularity” describes a theoretical moment in the collapse of a giant star, somewhere between the event horizon and spaghettification where matter becomes infinitely dense. According to futurists like Ray Kurzweil, the technological singularity will be realized the moment artificial intelligence evolves so quickly and so massively that the world will begin to evade human understanding.

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