How the Macy's Thanksgiving Day Parade Ballooned Into a Cherished Holiday Tradition

The 93-year-old 'retinue of clowns and freaks' grew into an event that rivals the Super Bowl

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

On Friday, Nov. 28, 1924, The New York Times carried an item on page 15 about Santa Claus making an early seasonal appearance: “With a retinue of clowns, freaks, animals and floats, the bewhiskered man in red … arrived at 9 o’clock yesterday morning.” The story, measuring just a few column inches, was a throwaway.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Click for more from this issue

This story first appeared in the Nov. 18, 2019, issue of Adweek magazine. Click here to subscribe.

Your sites feature HTML here...