How the Lacoste Polo Shirt Modernized Tennis and Helped Shape Fashion

The classic L.12.12 remains a basic part of the summer uniform

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It was September 1926, and an unforgettable piece of history was about to be made at the U.S. Open. French team player René Lacoste was the No. 1 player in the world, sure to command attention as he stepped onto the grass court of the West Side Tennis Club in Forest Hills, N.Y.

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This story first appeared in the June 26, 2017, issue of Adweek magazine. Click here to subscribe.