How the Cooper Hewitt Museum and R/GA Are Showing the Evolution of Technology and Design

Bob Greenberg Selects runs through September

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

On a weekday afternoon this spring, Bob Greenberg stopped in front of a bright red Ducati that he’d recently bought. It was a four-cylinder, with a top speed of 200 mph. Made of titanium and carbon fiber, it’s known as one of the fastest motorcycles on the market. And between its design, materials, high-tech GPS and braking it was also, at least to Greenberg—founder and CEO of the agency R/GA—a work of art.

But the bike wasn’t parked on a street, in a dealership or in the garage of one of the advertising world’s legends.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in