How the Cooper Hewitt Museum and R/GA Are Showing the Evolution of Technology and Design

Bob Greenberg Selects runs through September

On a weekday afternoon this spring, Bob Greenberg stopped in front of a bright red Ducati that he’d recently bought. It was a four-cylinder, with a top speed of 200 mph. Made of titanium and carbon fiber, it’s known as one of the fastest motorcycles on the market. And between its design, materials, high-tech GPS and braking it was also, at least to Greenberg—founder and CEO of the agency R/GA—a work of art.

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@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.