How the Ad Council Turned the PSA Into a Powerful Engine for Social Change

75 years of the most memorable messages in advertising

In February of 1942, the heads of America’s big ad agencies found themselves summoned to Washington, D.C. for a closed-door meeting with President Franklin D. Roosevelt. With the attack on Pearl Harbor barely two months past, the United States was mobilizing for war. The men in pinstripe suits—among them James

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in