Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
PALM SPRINGS, Calif.—Twenty years ago, Target turned heads in the fashion realm with a then-novel idea: approach high-end fashion designers and talk them into creating capsule collections that wouldn’t just sell exclusively on the big-box retailer’s racks, but also sell for reasonable prices.
Within a few short years, the list of designers willing to suspend their customary haughtiness in favor of, as the company put it, “chic, affordable design” read like a virtual who’s who of the runway: Proenza Schouler, Zac Posen, Lilly
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in