How to Talk to Women

A peek at today's women and the marketers that understand them

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Women have come so far—but you certainly couldn’t tell that from much of the advertising out there. Still, more brands, including Chevrolet, TD Ameritrade and Harley-Davidson (which has targeted women with its marketing messages for nearly 100 years), are creating campaigns speaking to women as they really are—rather than speaking down to them.

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