How Sweet’N Low Taught Americans to Say No to Sugar

The little pink packets that revolutionized the concept of sweetness

Louis Armstrong had two great loves in life—music, of course, and eating. The legendary trumpet player “ate just like a dog,” he once said. Armstrong adored soul food and Chinese food, scarfing down so much of both that he’d also swallow antacids and laxatives in an attempt to keep his weight in check. In 1968, Armstrong found another remedy, one that worked so well he wrote a letter to the company.

Click for more from this issue

This story first appeared in the Jan. 15, 2018, issue of Adweek magazine. Click here to subscribe.