How Swarovski Became the Rare Brand Whose Name Is Synonymous With Its Product

Its cut crystals have bedazzled fashion and showbiz for years

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On the night of May 19, 1962, Peter Lawford, hosting a Democratic Party fundraiser for JFK at New York’s Madison Square Garden, ceded the podium for one of the most famous performances of the 20th century. Having snuck away from the set of her latest film, Marilyn Monroe strode into the spotlight and launched into a breathy, suggestive rendition of “Happy Birthday, Mr.

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This story first appeared in the Oct. 9, 2017, issue of Adweek magazine. Click here to subscribe.