How Squarespace Created a Killer Super Bowl Spot That Scored an Emmy

Authenticity and John Malkovich for the win

John Malkovich makes a phone call to land SquareSpace

John Malkovich is on an important phone call and he’s extremely angry. He wants to launch his fashion career with a website,, but someone else owns the domain. That’s how Squarespace’s hilarious Super Bowl LI spot, “Calling,” plays out—Malkovich, placing a friendly-turned-fuming phone call to someone who controls something he desperately needs.

This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.
@ktjrichards Katie Richards is a staff writer for Adweek.