How Squarespace Created a Killer Super Bowl Spot That Scored an Emmy

Authenticity and John Malkovich for the win

John Malkovich is on an important phone call and he’s extremely angry. He wants to launch his fashion career with a website,, but someone else owns the domain. That’s how Squarespace’s hilarious Super Bowl LI spot, “Calling,” plays out—Malkovich, placing a friendly-turned-fuming phone call to someone who controls something he desperately needs.

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This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.