Magazine

How Squarespace Created a Killer Super Bowl Spot That Scored an Emmy

Authenticity and John Malkovich for the win

John Malkovich makes a phone call to land johnmalkovich.com.SquareSpace
By Katie Richards

January 28, 2018

John Malkovich is on an important phone call and he’s extremely angry. He wants to launch his fashion career with a website, JohnMalkovich.com, but someone else owns the domain. That’s how Squarespace’s hilarious Super Bowl LI spot, “Calling JohnMalkovich.com,” plays out—Malkovich, placing a friendly-turned-fuming phone call to someone who controls something he desperately needs.

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This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.

Katie Richards

Katie Richards is a staff writer for Adweek.

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