How Squarespace Created a Killer Super Bowl Spot That Scored an Emmy

Authenticity and John Malkovich for the win

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John Malkovich is on an important phone call and he’s extremely angry. He wants to launch his fashion career with a website,, but someone else owns the domain. That’s how Squarespace’s hilarious Super Bowl LI spot, “Calling,” plays out—Malkovich, placing a friendly-turned-fuming phone call to someone who controls something he desperately needs.



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This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.