How Sprint Aims to Lap AT&T and Verizon With 4G

Apple’s iPhone 4 wasn’t the only big announcement in telecom this month. Sprint Nextel also announced the availability of 4G, a next-generation wireless data network that improves so much on 3G that Sprint likens it to the jump from dial-up to broadband. Sprint launched an ad campaign from Goodby, Silverstein & Partners that compares 4G to other innovations like the car, the TV and the rocket ship.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in