How Spotify Is Helping to Further Develop Cannes' See It Be It Initiative

It's the first major brand partnership for the program

The See It Be It program has been a staple of the Cannes Lions festival since 2014. Each year, the Cannes Lions selects 15 or so women (usually aspiring female creative directors who have never been to the festival before) to attend for a chance to network, meet with industry leaders and attend mentoring sessions throughout the week.

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