How Spotify Is Helping to Further Develop Cannes' See It Be It Initiative

It's the first major brand partnership for the program

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The See It Be It program has been a staple of the Cannes Lions festival since 2014. Each year, the Cannes Lions selects 15 or so women (usually aspiring female creative directors who have never been to the festival before) to attend for a chance to network, meet with industry leaders and attend mentoring sessions throughout the week.

This year, See It Be It partnered with Spotify—the first major brand partnership for the program to date—to take the program to a new level.

“Spotify

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in