How Slack’s Logo Redesign Solidifies the Brand as the Future of Group Chat

They did more than just remove a hashtag and rework their color scheme

Ever since Slack unveiled a new logo this week that swapped out its instantly recognizable hashtag icon for a simplified, multi-colored pinwheel, the design world and many others on Twitter have been abuzz. As with most rebrands, controversy is swirling about the changes, and it’s easy to see why.