How Should Marketers Approach Gaming?

It can be costly, but millions of people are playing while they stay at home

Photo with the FaZe Clan and the Burger King with the Impossible Whopper
Burger King teamed up with FaZe Clan to promote its Impossible Whopper. Scout Sports and Entertainment

Gaming is surging as people stay at home during the pandemic, but marketers face distinct challenges of activating in an environment that’s unlike traditional media.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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