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Young & Rubicam put its money where its mouth is after the Aug. 17 earthquake in Turkey that left tens of thousands of people without homes.
The devastation prompted Atilla Aksoy, chairman of the agency’s Istanbul office, to ask Y&R to provide tents for the city’s homeless.
Chuck Windsor, senior vp of promotions on the agency’s U.S. Army account (and a West Point-trained Marine), called his Army contacts for a list of tent makers.
Within days, Y&R had bought 200 tents.
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