Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
As the founder of pioneering hip-hop clothing brand FUBU, a regular on ABC's Shark Tank, and an entrepreneur with a reported personal net worth of $250 million, Daymond John knows a thing or two about starting and growing a brand. And since joining the long-running TV show in 2009 as one of its original "sharks," judges who preside over the pitches of contestant-entrepreneurs and decide whether or not to personally invest in them, John has learned at least one important lesson: Don't dismiss the startup brands that look ridiculous.
"Some [presenters] are obviously nuts," said John, speaking at an Advertising Week session this morning.