How This 'Shark Tank' Entrepreneur Reaps Rewards From Nontech, Unsexy Startups

Invest in the ugly-duckling brands, counsels Daymond John

As the founder of pioneering hip-hop clothing brand FUBU, a regular on ABC's Shark Tank, and an entrepreneur with a reported personal net worth of $250 million, Daymond John knows a thing or two about starting and growing a brand. And since joining the long-running TV show in 2009 as one of its original "sharks," judges who preside over the pitches of contestant-entrepreneurs and decide whether or not to personally invest in them, John has learned at least one important lesson: Don't dismiss the startup brands that look ridiculous.