How Seth Rogen's Cannabis Brand, Houseplant, Aims to Stick Out in Celeb-Heavy U.S. Market

Expanding from Canada, the company touts its high potency

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As a longtime loud-and-proud stoner, Seth Rogen knows what he likes in his weed. In a word: potency.

So, sorry newbies, but the Pineapple Express writer-actor isn’t catering to you with the launch of his Houseplant cannabis line, which officially makes the leap from its native Canada to the U.S. this week.

In a clear appeal to connoisseurs like himself, Rogen has noted in recent social posts that Houseplant has a strain with 33% THC content, which puts it on the high end (so to speak) of the market.

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