How Samsung Turned the Smartphone Lock Screen Into a Charitable Ad Space

Phone displays have become ‘billboards for change’ for Samsung

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.


In 2019, the Samsung Global Goals app launched, giving users the power to donate to United Nations (UN) backed charitable organizations simply by watching ads.

Enjoying your content? You Have 1 Free Article Left.

Register to continue reading!