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As a senior-level executive with 18 years running marketing for companies such as Martha Stewart Living and Hello Sunshine, Kerry Tucker has envisioned, built and launched just about every stripe of publicity effort you could name. But there was one that had always eluded her: a balloon in the Macy’s Thanksgiving Day Parade.
It wasn’t simply that the department store limits the number of large character balloons to 16. And it wasn’t just the cost of the balloon itself (reportedly around $200,000 to make and another $500,000 to fill with helium, never mind the cost of insurance, handlers and all the rest).
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