How Ryan’s World Character Red Titan Floated Into Macy’s Thanksgiving Parade

He's the first character from a YouTube show to score the gig

red titan balloon
Red Titan is a parade pioneer for not hailing from a major TV or movie franchise. Courtesy of Pocket.Watch

As a senior-level executive with 18 years running marketing for companies such as Martha Stewart Living and Hello Sunshine, Kerry Tucker has envisioned, built and launched just about every stripe of publicity effort you could name. But there was one that had always eluded her: a balloon in the Macy’s Thanksgiving Day Parade.

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@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.