How Riot Games Personalizes Fan Engagement

Developer fosters connections with players, streamers and influencers inside and outside of its games

Cindy Saidiner spoke with Adweek's Ryan Barwick about how Riot Games is leveraging mobile to engage fans. Adweek

The rise in mobile rise in mobile gaming has served Riot Games well throughout the pandemic, as users are looking for more ways to engage.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}