Fashion & Apparel How Rick and Morty, Plus a Galaxy of Other Pop-Culture Stars, Made Wrangler Cool Again A legacy brand collaborates its way into the hearts of younger customers Rick and Morty's fictional NX-5 Planet Remover, fictitiously sponsored by Wrangler, is now the centerpiece of a real clothing collection. Wrangler By Robert Klara November 10, 2020 Holly Wheeler has gotten used to calls like this by now. Robert Klara @UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. Recommended articles