Fashion & Apparel

How Rick and Morty, Plus a Galaxy of Other Pop-Culture Stars, Made Wrangler Cool Again

A legacy brand collaborates its way into the hearts of younger customers

Rick and Morty's fictional NX-5 Planet Remover, fictitiously sponsored by Wrangler, is now the centerpiece of a real clothing collection.Wrangler
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By Robert Klara

November 10, 2020

Holly Wheeler has gotten used to calls like this by now.

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Robert Klara

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.

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