How Retailers Can Keep Christmas Music From Driving Shoppers Crazy

Experts say less is more

Danny Turner has a pretty cool job. As global senior vp of programming and production for Mood Media, he spends much of his time listening to music, thinking about music and, most importantly, figuring out the best music for his retail clients to play. With Mood supplying the tunes for 570,000 retail locations in 40 countries, Turner knows a thing or two about which songs work and which do not.