How Retailers Are Turning Plastic Bag Bans Into a Branding Opportunity

Reusable grocery sacks are movable marketing tools

Reusable bags from Publix, The Container Store, Wegmans, Macy
Reusable bags are more than just a way to carry goods—they're a branding opportunity. Illustration: Trent Joaquin; Sources: Publix, The Container Store, Wegmans, Macy's, Target, Giant Eagle, Trader Joe's

Americans love their conveniences, but one piece of long-cherished gear is clearly on its way out: the disposable plastic bag. Consumers use 100 billion of them a year, and since most recycling programs can’t handle the flimsy things, they wind up in landfills or the ocean.

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@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.