How Retailers Are Turning Plastic Bag Bans Into a Branding Opportunity

Reusable grocery sacks are movable marketing tools

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Americans love their conveniences, but one piece of long-cherished gear is clearly on its way out: the disposable plastic bag. Consumers use 100 billion of them a year, and since most recycling programs can’t handle the flimsy things, they wind up in landfills or the ocean.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...