How Retailers Are Turning Plastic Bag Bans Into a Branding Opportunity

Reusable grocery sacks are movable marketing tools

Americans love their conveniences, but one piece of long-cherished gear is clearly on its way out: the disposable plastic bag. Consumers use 100 billion of them a year, and since most recycling programs can’t handle the flimsy things, they wind up in landfills or the ocean.