Exclusivity Reserved: How Resy Helps American Express Grab a Table at the Hardest-to-Get Restaurants

Most dining patrons don’t use reservation apps—and for the premium financial services brand, that’s exactly the point

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A commitment to exclusivity is an essential quality of any lasting relationship.

As the three-year anniversary of American Express’s acquisition of restaurant reservations platform Resy approaches this spring, the promise of exclusive access to merchants and dining patrons is at the heart of both brands’ symbiotic marketing strategy.

In July 2021, Resy and Amex became even closer as the restaurant reservations provider unveiled its Global Dining Access program, which allows Amex premium cardholders to skip the line for bookings at roughly 200 U.S.

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