Branding

Exclusivity Reserved: How Resy Helps American Express Grab a Table at the Hardest-to-Get Restaurants

Most dining patrons don’t use reservation apps—and for the premium financial services brand, that’s exactly the point

resy and american express logos next to two wine glasses — The brands are bringing the world's most celebrated restaurants to well-heeled patrons.American Express, Resy, Getty Images

February 28, 2022

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David Kaplan

@davidakaplan
david.kaplan@adweek.com

David is Adweek's performance marketing and brand marketing editor.

Branding

Exclusivity Reserved: How Resy Helps American Express Grab a Table at the Hardest-to-Get Restaurants

Most dining patrons don’t use reservation apps—and for the premium financial services brand, that’s exactly the point

David Kaplan

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David Kaplan