By looking at six factors, ADWEEK measured the performance of top-billing, full-service U.S. agencies. Grades were assigned in each category based on criteri" /> HOW THE REPORT CARDS WORK <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>By looking at six factors, ADWEEK measured the performance of top-billing, full-service U.S. agencies. Grades were assigned in each category based on criteri


By looking at six factors, ADWEEK measured the performance of top-billing, full-service U.S. agencies. Grades were assigned in each category based on criteri" />


By looking at six factors, ADWEEK measured the performance of top-billing, full-service U.S. agencies. Grades were assigned in each category based on criteri" />



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HOW THE REPORT CARDS WORK



By looking at six factors, ADWEEK measured the performance of top-billing, full-service U.S. agencies. Grades were assigned in each category based on criteri

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Overall billings growth. Based on an agency’s U.S. billings for ’92 vs. ’91, with grades determined by both nominal dollar increases and percentage gains.
Clients lost. Clients that dismissed an agency were counted, as were clients an agency resigned. Each agency supplied data about domestic losses, which was compared to information from news accounts.

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