The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
Overall billings growth. Based on an agency’s U.S. billings for ’92 vs. ’91, with grades determined by both nominal dollar increases and percentage gains.
Clients lost. Clients that dismissed an agency were counted, as were clients an agency resigned. Each agency supplied data about domestic losses, which was compared to information from news accounts.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in