How Red Nose Day Raised $100 Million for Children in Need, in Just 3 Years

Partnerships with brands like Walgreens are key

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Taking on a concept as ambitious as ending child poverty is a pretty lofty goal, but when Red Nose Day launched in the U.S. in 2015—30 years after U.K.-based nonprofit Comic Relief’s first biannual Red Nose Day—it landed a few strategic brand partnerships that would later ensure the organization’s massive success in the States. In just three years, the group has raised $100 million to eradicate poverty among children—“one nose at a time.”

image

There are many different elements to Red Nose Day.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the May 21, 2018, issue of Adweek magazine. Click here to subscribe.