How Questionable Media and Political Affiliations Can Shape a Brand’s Response in the Face of a Crisis

Boeing and advertisers on YouTube and Tucker Carlson Tonight have all recently dealt with this

the engine of a boeing 737
Boeing made the decision to pull its jets in the U.S. largely after the president tweeted about safety concerns. Getty Images

For the first quarter of 2019, happenings at YouTube and Fox News have had us focused on brand safety. Instances of negative attention to each channel caused brands to question their spend and presence in these spaces.

@apierno Adam Pierno is avp marketing strategy at Arizona State University's Enterprise Marketing Hub.