Publishers are under increasing pressure to find new audiences and new streams of sustainable, recurring revenue that can be supported with existing infrastructure or minimal, if any, investment. Agencies, whose core goal is client retention and relationships, need new channels to support those clients, given ever-changing market conditions and budgets, and due to current events, the punishing status of the news cycle. One solution for both is to tap into a growing segment of people who are just beginning to discover the power of the creator movement: professionals and executives.
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