How Publishers And Agencies Can Lean Into the Creator Movement by Tapping Professionals and Executives

A new model with revenue potential

A subscribe button
Pixabay

Publishers are under increasing pressure to find new audiences and new streams of sustainable, recurring revenue that can be supported with existing infrastructure or minimal, if any, investment. Agencies, whose core goal is client retention and relationships, need new channels to support those clients, given ever-changing market conditions and budgets, and due to current events, the punishing status of the news cycle. One solution for both is to tap into a growing segment of people who are just beginning to discover the power of the creator movement: professionals and executives.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@scottgerber Scott Gerber is CEO of The Community Company.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}