How the 'Priceline of Pot' Is Bringing Comparison Shopping to the Marijuana Boom

Startup Wikileaf serves six states and counting

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Dan Nelson figures it this way: If there are name-your-price websites for airline tickets, hotel rooms and vacation packages, why not for weed?

“We’re the first site in the marijuana industry to do a price-comparison model,” Nelson said of his site, Wikileaf.com, which launched earlier this year but has just started to hit critical mass. After building the site for close to two years, “it’s nice to finally get some traction,” Nelson said. “We’re like the Priceline of pot.”

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