How Powerade Defeated Gatorade in Court

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Yesterday’s verdict in favor of Coca-Cola’s Powerade had a lot to do with endurance — Gatorade Endurance, court documents revealed.

On April 13, Gatorade’s parent company, the PepsiCo-owned Stokley Van Camp, filed suit against Coca-Cola’s Powerade ION4 product. It alleged false advertising, trademark dilution as well as other claims.

The case centered around the fact that Powerade ION4 positioned itself as the more complete sports drink because it added two electrolytes that Gatorade did not have — calcium and magnesium.

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