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NEW YORK — Men remember sports sponsorships. Women, however, are more likely to buy a product from a sponsor of good causes. Affluent consumers tend to notice sponsorships more, but mid-market viewers are more likely to buy products from a sponsor.

These are the top findings in a new global study, by WPP Group’s Mediaedge:cia, on the benefits of sponsoring an event, cause, sporting contest or TV show.

The

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