How PepsiCo Leverages Its Data to Build Close Ties to Global Consumers

The journey to replace the third-party cookie 

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PepsiCo’s move from using data for broader efforts like getting products into big box stores or through major events like the Super Bowl Half Time Show and focusing more on less demographic and more contextual, psychographic marketing helped the conglomerate optimize its offerings in different parts of the world while building trust and transparency. 

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