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PepsiCo-owned sugar-free soft drink brand Pepsi Max has begun a multiplatform campaign to promote its new move to introduce 100% recycled plastic bottles across its on-the-go range in the U.K.
The introduction of the recycling of 500ml and 600ml plastic Pepsi Max bottles is the first stage of the intention to roll out further to the brand’s larger 1.5-liter and 2-liter bottles in the future and will be promoted through a 360-degree campaign that features the tagline “Nothing tastes better than a 100% recycled bottle.”
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