How Pepsi Landed the Perfect Product Placement, Then Made It a Reality

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There was a time in the past when the future was not yet real. It was before Marty McFly and Doc raced through decades in a beat-up DeLorean, before hoverboards, before self-lacing shoes.

It also was a time before Pepsi Perfect.

On Oct. 21, 2015—the very day Michael J. Fox's character in Back to the Future II arrived from the 1980s into what is nearly now the present—Pepsi will, for the first time, sell bottles of Pepsi Perfect.

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