How Pepsi Bridges the Digital Divide for Black-Owned Restaurants

A look inside the brand’s ‘Dig In’ program

Pepsi's "Dig In" program is helping Black-owned restaurants pivot and thrive. PepsiCo

Late last year, Pepsi announced an ambitious program to help Black-owned restaurants generate $100 million in sales over five years. Launched with a campaign to celebrate restaurants around the country, “Dig In” is designed to provide exposure and tangible assistance.

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.