How Patrón Vp Adrian Parker Uses AR/VR, Bounces Back From Failure and Hires the Best Talent

'The best way to overcome adversity is by going through it, not avoiding it'

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There’s no one way to describe Adrian Parker. As the vp of marketing for Patrón Tequila and Grey Goose Vodka, he leads the brand and digital experience for both liquor brands by day and makes music videos with his family by night. His high energy and creative spirit are contagious and have contributed to making Patrón the most talked-about spirit brand in the world, after stints at brands like Intuit and Kate Spade.

Parker recently shared his perspective on AR/VR, consumer-driven marketing, taking risks and what you can learn just by failing.

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